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We use third-party marketing software Outfunnel to send our emails and manage our marketing campaigns. Outfunnel uses localStorage as part of tracking, so we would have information on email open rates and click-through rates. Outfunnel also tracks activity on the website.
How does it work?
We embed a localStorage based tracking code on our website. When visitors come to the website, localStorage is placed in the web browser and the tracking code sends information to Outfunnel about that visitor’s web activity. Outfunnel also tracks opens of emails, clicks on any of the hyperlinks included and other email activity.
What information does Outfunnel collect?
When tracking code is added to a page, Outfunnel automatically gathers the following information:
- Page visits
- Time of each page visit
- IP Address
- Referrer (Source, Medium)
- User ID
- Third-party cookies
In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.
We use a third party cookie, called _lfuuid. The cookie is accepted or declined by selecting the relevant option in the consent banner that will appear upon your first visit to our website. The cookie allows a website to track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies himself by submitting a form. The cookie is persistent for 10 years before it expires.
We use Matomo’s first-party cookies to collect information about visitor behaviour on
our web app. The cookies used and their duration are:
- _pk_ref: used to store the attribution information, the referrer initially used to
visit the website. It expires in 6 months
- _pk_cvar, _pk_ses: short lived cookies used to temporarily store data for the
visit. It expires in 30 minutes
- _pk_id: used to store a few details about the user such as the unique visitor
- It expires in 6 months
- mtm_consent, mtm_consent_removed: used to remember that consent was
given (or removed) by the user. It expires in 30 years.
- mtm_cookie_consent, matomo_ignore (when you opt-out), matomo_sessid
(when the opt-out feature is used),
- _pk_hsr: used for Heatmap or Session Recording. It expires in 30 minutes.
Analytics data captured will only be stored for 3 months.
What are your choices regarding cookies
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Where can you find more information about cookies
To learn more about cookies, please visit http://www.allaboutcookies.org/